Reasons-campaign

Putting the Meeting Rooms by Dutch Designers in the spotlight.

Turning a creative concept by KesselsKramer on its head, we repurposed the original Reasons-campaing for our meeting rooms. The goal? To create a campaign with the signature Capital C creativity and quirkiness, but with a clear message that appeals to corporate audiences.

We carried out the campaign from start to finish with the marketing team. From brainstorming the first concepts to the scripts, to the video shoot (in collaboration with Tape Creative Communication), to the ad roll-out.